dropbox

451 Research conducted a survey of 1000 IT pros and found that Dropbox is the most popular cloud sync and share service (chart after the break). I’m not at all surprised by that. And that’s because Dropbox is still the best at cloud sync and share.

I’ve used Dropbox, OneDrive, Google Drive, Box, Bitcasa, and myriad others. I’ve settled on just using OneDrive and Dropbox. The rationale for OneDrive was simple — it’s integrated into Windows, it’s cross-platform and I got 200 GB free with my Surface 2. For that amount of space, I was willing to put up with OneDrive’s quirks.

Dropbox is the best for two key reasons: first, it syncs tremendously fast. I can save a file at work and be 100% sure that saved file is waiting for me at home 10 minutes later. Not so with the others, although OneDrive has improved a lot in that regard.

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The Internet is in a tizzy now that editing documents in Office for iOS and Android is free for non-businesses. Remember when Microsoft finally made Windows Phone free for OEMs? We all thought, it’s about time, by which of course means it’s too late. The fact that people are surprised by this particular move means it’s not too late.

It’s actually not that crazy of a move. 90% of Office’s revenue comes from businesses (if memory serves me correctly), so there’s not much cannibalization at risk. Further, Microsoft was never been able to monetize Office on the web or on mobile.

People don’t get Office 365 just so they can edit documents on their iPads; they get Office 365 for the PC and iPad compatibility is just a bonus. Creating and editing Office documents on mobile remains a niche activity; and arguably one that average consumers aren’t currently willing to pay for.

Think of Office on mobile devices as an extension of Office on the web — something free for light users but not a replacement for heavy users, who still prefer PCs with large screens and keyboards to do work.

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A few weeks ago, Satya Nadella called Office 365 the most strategic API for Microsoft. This was echoed by Bill Gates, who in an interview said that getting Office to the next level is a major strategic imperative. They weren’t kidding.

Microsoft made two game changing announcements recently for Office 365:

  1. Office 365 as a platform for third party developers
  2. Unlimited OneDrive storage with every Office 365 subscription

Opening up Office 365 can only add value to consumers and simultaneously keep Microsoft relevant with developers. This is an urgent priority in a mobile world where Windows is a minority; Office 365 on the other hand cuts across all operating systems and devices.

Unlimited OneDrive storage makes Office 365 more attractive than ever; it addresses the competition in both cloud storage and free office programs.

For Microsoft, keeping Office a productivity standard is the next best thing to a Windows monopoly.

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Inbox is a new mail client that The Verge calls “a total reinvention of email from Google.” Which is a bit of an exaggeration, but does demonstrate the excitement many in the tech press have for it.

Inbox is invite only for now; fortunately, Google sent me one and I’ve been using it exclusively the last few days.

How is it? There’s a saying in South East Asia: “Same-same but different.” Countries here have many similarities — ingredients used for cooking, the mix of urban sprawl and vast farmlands, the laidback, friendly culture — but each country has its own twist on things.

Inbox won’t change your life. It’s a pretty client with a few interesting ideas that are more incremental than revolutionary. The potential is certainly there for something truly new and for now, it’s same-same but different.

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“You have to be in mobile,” venture capitalists will instruct you.  “We have to be in mobile,” tech giants like Facebook, Microsoft and Yahoo will echo.  Obviously, it’s because we’re living in a mobile-first world.

Yet, becoming the next Instagram or Snapchat is insanely difficult and increasingly so.  A hit app is a rarer unicorn than a hit website.  Why?  Unlike websites, apps aren’t linked to each other; you can’t click on a link to discover a new app, you have to purposefully search and download it from the app store.  Then you have to learn how to use the app before finally getting some value out of it.  Some apps — especially on Android but even from bluebloods like Facebook — behave badly and mistreat your phone’s battery or privacy settings.

The result of the above is that, according to Nielsen, most people use only 30 apps on their phone.  What are the chances your mobile app can make a person’s top 30?  Let’s break down how difficult a threshold that truly is.  What are the 30 apps you’d typically use?

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