Speaking of videogames, Electronic Arts announced an interesting offer in EA Acess: for $5 a month or $30 a year, Xbox One owners can play all the games in EA’s so-called Vault, which currently consists of FIFA 14, Madden NFL 25, Peggle 2 and Battlefield 4; with more presumably in the pipeline. You’ll can also get 10% off EA titles purchased through the Xbox One game store. If you’re planning on buying even one EA game, it’s worth getting EA Access for the 10%. Essentially, EA Access comes free for one month with every $50 to $60 purchase.
This appears to be a modified approach to in-app purchases in mobile; i.e. lower barriers to adoption, create stickiness once adopted and monetize later via downloadable content. If successful, it might even create network effects.
EA Access is smart for multiplayer games that benefit from a wider installed base. Games like Battlefield are better with more opponents, so lowering barriers will increase the pool of players. This will also make it easier for EA to launch new multiplayer titles to success; a new fighting game for example would likely have more people playing under this program than without.