Ben of Stratechery posted an interesting article about how Apple TV can disrupt the game console market. It’s insightful and I highly recommend you read it; then come back here for my take.
I have two areas of push back:
- The high end games market is still largely mainstream and still growing
- The low end market already exists and is already well served with mobile phones, tablets and previous generation consoles
Apple has a chance to disrupt Sony and Microsoft, but it won’t be through the Apple TV. Casual gamers won’t purchase a new device for games they can already play on existing devices.
For Apple to make inroads to gaming on TV, it should be via a Chromecast type device that connects the iPhone or iPad to the TV plus a controller. Price all that for $60 and Apple can disrupt Sony and Microsoft.