I was asked to be a guest on a TV show (to air yesterday I believe) to talk about social media, and thought I’d share some of the Q&A and my notes.
TOPIC 1: CLICKTIVISM
Social media has become an indispensable part of many people’s lives. The one trend that piqued our interest this year is social activism or “clicktivism”. The most recent being the #ill-ride-with-you movement. It emerged as a show of solidarity with Muslims in Australia after the deadly Sydney hostage crisis. Some people had voiced fears of repercussions as the hostage taker was an Iranian asylum seeker. How effective really are these hashtag movements?
They help create awareness if the underlying cause is viral worthy, and certainly, better than the alternative where there were no hashtags to lead to easy discovery.