what would steve do

This is the final post of a three part series on why the Apple Watch revealed earlier this week wouldn’t have been the one Steve Jobs made. Jobs would disapprove two buttons on the Apple Watch and he certainly would have made the software beautiful and cohesive.

Fortunately, it’s not all negative. Tim Cook and Jony Ive did do something right that Jobs probably wouldn’t have done: the seemingly endless amount of customization possible for the Apple Watch.

In this case, going against a Jobsian philosophy is a good thing.

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This is the second post in a three part series on what Steve Jobs would have done differently with the Apple Watch. Yesterday, we talked about why he wouldn’t have designed two buttons for it. The digital crown is smart, but Jobs would have eliminated the personal messaging button.

He would have more to disagree with Tim Cook and Jony Ive unfortunately. As I sat through the keynote and various demos for the Apple Watch, I found myself with an unfamiliar feeling regarding Apple’s mobile products: confusion.

I was confused by Apple Watch’s software, and I know why. There’s no consistent design language. Also, it’s kinda ugly.

This would’ve never happened under Steve’s watch.

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This is the first post in a three part series about the Apple Watch, and why Steve Jobs would have done it differently.

The Apple Watch is something I’ve been anticipating — Apple is the undisputed opinion leader of the gadget industry and their entry legitimizes this nascent category. So I want to give it proper time and context, even if the first smartwatch I buy will probably be the Moto 360.

And yes, I do believe this is not the watch Steve Jobs would have designed – that’s not necessarily a bad thing. I’ll begin with something neutral Steve Jobs would have disapproved for his Apple Watch: two buttons.

The digital crown is smart. But the personal messaging button is not.

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