virtuous cycle

Here’s another irresistible thought experiment: Android apps on Windows Phone.

GigaOm says the tweeter is “Eldar Murtzin, a long-time industry insider who has a few correct predictions to his name.”

The writing is on the wall for Windows Phone.  Even though Microsoft made significant inroads with the Lumia 520, that opportunity is rapidly closing with all the high quality, low price Android phones being sold at razor thin margins from Chinese manufacturers like Oppo, Huawei, Xiaomi and Lenovo.  The Android One program might be the killing blow.

Unless something changes, we don’t expect Microsoft’s share of smartphones to ever break double digits.  That change might be putting Android apps on Windows Phone.  Here’s how that could theoretically kick off a virtuous cycle of growth.

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