A teenager wrote about how teens use social media and it’s fascinating. It’s based off his experiences and observations of peers, so perhaps the sample size is limited, but it’s well written and insightful in connecting human psyche to products. It’s worth a read, and if you’d like the TL:DR here it is…
- Nobody really shares on Facebook, but it’s weird to not be on it
- Everyone is on Instagram — it’s a high quality experience
- Few understand Twitter
- Teens like Snapchat because they can be themselves, they don’t really care about privacy or security
- Tumblr is about anonymity
- Yik Yak is great for schools and maybe not elsewhere
- Women use Pinterest
One thing I do wonder about is the premise of the article — the fascination the tech punditry have about teenagers, their behavior and what products they use. Knowing what teens like is good data of course, because they tend to be early adopters and can signal what everyone else will eventually use; moreover, they’ll grow older and eventually comprise the mass market.
However, their importance in the grand scheme of things is a little exaggerated. Teen obsession doesn’t always translate into to adult obsession. Off the top of my head: Pokémon, One Direction, Cancun and existential angst.