tablets

Americans want better PCs for the dollar, HP and Dell outgrew Apple

Now that 2014 has come to a close, we can definitively say that the PC market has turned around in the US, growing 5% after years of decline.

Without much category competition, PC innovation grew stagnant over the decades. Then tablets came and easily beat PCs that catered to low cost, light computing needs. PC makers tried new things, but the technology wasn’t ready. New, experimental devices were either too heavy, too slow, too short on battery life or too expensive. Windows 8’s bad reputation certainly didn’t help.

2014 was a comeback because the entire PC value curve shifted upwards significantly. You got far better PCs for a given price, and customers — now used to great smartphones and tablets — demanded and expected quality. Only the top PC makers met that expectation.

Meanwhile, the tablet form factor saw little change so naturally, it made sense for customers to upgrade their old PCs for a dramatically better experience. The tablets they already had were just fine.

Now that we are on the brink of “good enough” convergence between PCs and tablets, I expect the hybrid form factor to grow even more as people seek to save money and do work on their tablets.

Last year, I consistently beat the gong for big display smartphones, and that was before the iPhone 6 and 6 Plus made the notion popular. This year I am beating the gong for hybrid devices.

Well, that was a longer lead-in than I expected to write. On with actual numbers from IDC.

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Schools are realizing iPads don’t make sense for schools

I’ve long maintained that the real competition for Chromebooks aren’t Windows PCs, they’re tablets. Here’s what I wrote:

[The Chromebook] is a device people with low computing needs might deem good enough. It’s capable for mail, web browsing and light office work; and for most people, that’s all they ever need…You know what else is excellent for low computing needs? Tablets, which have already been eating into the PC market for years for precisely that reason. If Chromebooks didn’t exist today, I suspect more tablets would have been sold in its place instead of Ultrabooks.

Chromebooks so far have found most success in the education market, where the device has gone head to head with — you guessed it — the iPad. I also wrote how ridiculous it is for schools to choose iPads over Chromebooks:

Education for children of that age is also relatively basic — it’s about teaching them where and how to research information (browser), how to type (keyboard) and how to write reports (Google docs) — and for that Chromebooks are perfectly adequate. You don’t need anything more advanced (Office) until later, where a similarly priced Windows machine might make more sense.

What doesn’t make any sense are iPads. iPads are consumption devices — what would you need to teach about consumption to kids? Here’s a videogame you should play? Here’s how you watch videos? Here’s how you use Facebook?

Why would you teach a child how to type with an onscreen keyboard instead of a real one?

Add to it the fact that iPads cost nearly twice as Chromebooks, and it just boggles the mind that iPads are doing well in schools at all.

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Nexus 9 offers clues about the future of tablets

Along with the Nexus Player, which disappointed, Google’s Nexus 9 was also recently released and reviewed. It’s been described as having an OK display; good but not jaw dropping performance; above average speakers; nice feel but with small, noticeable flaws; and generally not something that beats the iPad given its $400 price. Lollipop is awesome as expected.

That’s all well and good, but there are two things about the Nexus 9 I was particularly interested in from an industry point of view:

  1. The Nexus 9’s size and weight
  2. Its dedicated keyboard cover

Is the 9-inch display the best of two worlds, or the worst? Is the Nexus 9 an appreciably good productivity device?

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Mini tablets might go the way of the dodo bird

Mini tablets exploded at a time when 3.5-inch iPhones and 9.7-inch iPads were what’s most popular. There was a big gap between these two sizes: the iPhone was highly portable, but the screen meant bite-sized consumption; iPads were better for Internet browsing and games, but it was too large to easily carry around. Mini tablets fulfilled a market gap — a computing device small enough to hold with one hand that offered a better reading experience than phones could provide.

However, the world today is different. The 4-inch iPhone 5S is practically the smallest smartphone on the market, 5-inch phones are average and 5.5-inch phones are not uncommon. The trend to bigger screen sizes is apparent in the chart below:

Did you know that smartphone screens nearly doubled in size since 2007?

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Future of tablets is >13 inches at <2 pounds weight

Microsoft will hold an event on May 20 to debut the mini version of the Surface. Rumor has it that in addition to the Surface mini, Microsoft will reveal a new SKU. CNET reports that SKU to be Intel-based.

A true Windows experience on a Surface 2 form factor would be ideal for many who need the OS. However, I echo Paul Thurrot in hoping that the screen size of this new SKU is 13-inch and upwards. In fact, I think the entire tablet industry should go in this direction.

Usage for tablets can be divided into two categories: one-handed and two-handed.

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