survey

Tim Cook is fond of citing customer satisfaction scores as an indication of Apple’s truth north — that it’s about making delightful experiences for customers first; with market share and profits further down the list.

He won’t like the most recent customer satisfaction survey about mobile phones from the American Customer Satisfaction Index, based on 70,000 consumers. And that’s because Samsung beat Apple in the latest report.

Fortunately for Cook, the survey was conducted prior to the release of the iPhone 6 and 6 Plus. The bigger display just might reverse the trend.

If it doesn’t, it would be interesting to see what Cook has to say in his next keynote.

Making customer satisfaction scores the key metric is tricky business. So much of it is dependent on initial expectations that’s it’s not often a good indicator of actual product worthiness or progress.

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451 Research conducted a survey of 1000 IT pros and found that Dropbox is the most popular cloud sync and share service (chart after the break). I’m not at all surprised by that. And that’s because Dropbox is still the best at cloud sync and share.

I’ve used Dropbox, OneDrive, Google Drive, Box, Bitcasa, and myriad others. I’ve settled on just using OneDrive and Dropbox. The rationale for OneDrive was simple — it’s integrated into Windows, it’s cross-platform and I got 200 GB free with my Surface 2. For that amount of space, I was willing to put up with OneDrive’s quirks.

Dropbox is the best for two key reasons: first, it syncs tremendously fast. I can save a file at work and be 100% sure that saved file is waiting for me at home 10 minutes later. Not so with the others, although OneDrive has improved a lot in that regard.

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