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When the Cornerplay turned 100, I highlighted my 22 favorite posts. It feels much too soon to do that again, so for this milestone, will instead share what I’ve learned.

Google is king. That’s been the biggest surprise for me so far. The Cornerplay is syndicated weekly on TechSpot and e27 — two fine publications — primarily because as a casual writer, my objective is to be read. Yet, the largest referrer of traffic by FAR is Google. Nearly 27% of all traffic came from Google search and the next largest is 6%.

For example, Googling “the credit card information is not valid. please check your entries carefully.” will get you my article about Sony’s epic failure to process payments on PSN as the top result (as of this writing). I guess I’m the only person who wrote about it outside of forums and the like. It suggests long tail topics — especially those about consumer pain points that aren’t addressed — can generate enduring traffic from Google.

It’s depressing if you think about it. For publishers, it’s no longer about building an audience who loves your content and checks in everyday, even if via RSS or Twitter. That path takes a lot of time and money. No, if you want to become a business, it’s about getting Google to like you and send you traffic. Or becoming click-bait central and relying on Facebook to go viral.

That’s if you’re in the game of building traffic. Fortunately, I’m in the game of writing about whatever is interesting, so I can speculate what winning might require and then proceed to ignore it. Nevertheless, here’s more about the Cornerplay, 200 days in:

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