I’ve heard some depressing things as an entrepreneur in the mobile space.
- This app has too many animations which drains battery, so I don’t use it.
- Using Wi-Fi drains battery life, so I just rely on 3G.
- Bluetooth drains a lot of battery life so I turn it off, even though I wear a Fitbit everyday. I just turn it on once a day at home to sync.
- I don’t download apps because I’m afraid they will kill my battery.
The first is clearly ridiculous, yet came from an intelligent person. Your phone will actually last longer with a stable Wi-Fi connection, and Bluetooth doesn’t drain battery at all unless used. Even then, it’s minimal. The last complaint is such a sad thing for us in the industry to hear.
The fear of running out of battery wields such an extraordinary influence over how we use smartphones. We benchmark every task according to how much battery it takes. We are never too far from a charger, and many of us carry a heavy, cumbersome power bank.
I have good news: we are on the verge of true all day battery life.