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Tim Cook is fond of citing customer satisfaction scores as an indication of Apple’s truth north — that it’s about making delightful experiences for customers first; with market share and profits further down the list.

He won’t like the most recent customer satisfaction survey about mobile phones from the American Customer Satisfaction Index, based on 70,000 consumers. And that’s because Samsung beat Apple in the latest report.

Fortunately for Cook, the survey was conducted prior to the release of the iPhone 6 and 6 Plus. The bigger display just might reverse the trend.

If it doesn’t, it would be interesting to see what Cook has to say in his next keynote.

Making customer satisfaction scores the key metric is tricky business. So much of it is dependent on initial expectations that’s it’s not often a good indicator of actual product worthiness or progress.

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I previously wrote how Microsoft and PC makers should be concerned about Mac computers, which saw record growth the previous quarter and will likely see continued growth. However, there’s chatter on the blogosphere that is taking the “Mac is destroying PCs” narrative too far.

Charts like this get posted:

Provocative, but very misleading.

This is probably more representative of the big picture:

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There’s an interesting story on Business Insider about how Google is trying to force its partners to include more Google made apps on their Android phones.

Google is requiring one of its partners to increase the number of Google-made apps from nine in 2011 to 20 in 2014.  This year’s agreement also required that there must be a Google search widget on the default home screen of the phone along with an icon for the Google Play store and a Google icon that houses 13 apps included “Google Chrome, Google Maps, Google Drive, YouTube, and Gmail among others.

As you might have guessed, I have mixed feelings about this.

The upside is that the more Google-y the experience, the better (right now). Google apps like Maps and Chrome are better than their alternatives. Others like Google Play and Youtube have no alternatives.

The downside is that Google is acting like a monopolist — with shades of Microsoft.

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It’s fascinating to read tech pundits around the web rationalize their cognitive dissonance in declaring the iPhone’s 3.5-inch screen size as perfect once upon a time, backtracking to 4-inches, and now praising something larger.

The most influential opinion on this seems to be Marco Arment, who explained away the logical inconsistency by characterizing phablets in 2011 as mediocre. That Apple fans confused execution with concept, that it required Apple’s flawless execution — possible only today — to reveal the concept’s true value.

It’s an interesting theory…except it’s totally wrong.

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Samsung unveiled a Bluetooth wireless headset a few days ago called the Gear Circle that can attach together to form a necklace of sorts. Which the press promptly made fun of.

Fast Company: Would you wear this dorky headphone necklace by Samsung?

Business Insider: Samsung’s new necklace is the strangest tech product we’ve seen all year.

I actually think it’s a neat idea, and will explain why in a bit. The subject of today’s post is not the Gear Circle per se but two of its predecessors: the Jaybird Bluebuds X and Valore VL-BTi25.

I was set on something wireless and was tempted to get a pair of Bluetooth cans. However, they aren’t portable and awful outdoors on a hot day.

So I decided on in-ear instead and opted for the Jaybird Bluebuds X. They connect wirelessly to your device – set-up was simple and it works with smartphones, tablets and PCs via Bluetooth. You can do all the usual stuff like phone calls, music navigation and volume control.

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I was getting worried, but it seems like smartwatches are taking off after all. Research company Canalys estimated 6 million smartwatches and fitness trackers were sold in the first half of 2014, or a 684% increase compared to the previous period.

This doesn’t even take into account Android Wear devices, which will start to get counted in next quarter’s report.

And the best is yet to come. The Moto 360 was widely considered superior to the two Android Wear watches already on the market. Motorola will launch the device next month after its event on September 4.

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