I’ve written about the difficulty of doing a mobile apps start-up before, and this report from comScore only reinforces that argument.
According to comScore, in any given month, the majority of US smartphone users don’t download apps…at all.
Yet, mobile app usage continues to grow; apps now represent 52% of time spent with digital media.
The conundrum is that while apps are ever more important, users aren’t downloading more of them. It’s a situation where the top 1% of apps rule the roost while everyone else flounders, struggling to get discovered.