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Microsoft is rumored to be working on a new browser for Windows 10. So new, it may not even be called Internet Explorer.

It will still use Trident, Microsoft’s web rendering engine, so it’s likely to be more about changing the user interface (to be more like Chrome) and brand than anything fundamental. However, the break is supposedly big enough that Microsoft will include both this new browser and the existing IE11 “just in case” for Windows 10.

The new browser’s primary feature is to be lightweight and fast loading; hence its code name “Spartan” within Microsoft. This is the browser designed for all devices: PCs, tablets, phones and maybe even smaller.

It will probably have native app support – similar to extensions – and I expect Microsoft to eventually port it to Android and iOS.

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A good friend asked for my feedback the other day for his start-up, still in stealth mode.  It’s a finance website with lots of cool ideas, but I thought the website and especially the homepage was a bit of a mess.  (He agrees.)

Given a choice between one big feature or many small features, it’s better to have one big feature.  You don’t want to be the product that can do lots of little things but nothing great enough for users to remember you by.

People don’t have the energy or desire to understand your product’s nuances; they need to be grabbed right away with that one thing they must know about you.

My friend’s website has a lot of useful tools and interesting content, but it wasn’t well packaged.  You don’t know what you’re supposed to do when you first visit it.

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