pitch

I’m not a baller, so there’s going to be a bit of “who does this guy think he is?” and I acknowledge that. Nevertheless I’ve always been pretty good at presentations and have a view on how Panos Panay, chief of Surface for Microsoft, could have done better in his Surface Pro 3 unveiling.  So I’m going to share that view.

If you look at people’s comments on tech websites and forums, quite a few thought Panos did a great job. And he did do a good job. He did a lot of things right, chiefly:

  • Positioning the Surface as a tablet that can replace the laptop — there’s finally a sentence people can point to and say, that’s what the Surface is
  • Identifying the MacBook Air as the most direct competition
  • Comparing the Surface size and screen ratio to a legal notepad
  • Demoing with the new Photoshop, crossword puzzle and movie scripting
  • Emphasizing pride and passion in the work they’ve done

But he could have done a lot better.  2000 words’ worth of suggestions better.

Read Full Article

The winner of this year’s TechCrunch Disrupt New York is Vurb. First, please watch the start-up’s finalist pitch. Done? Impressed?

I can see Vurb working on the web, though I’d be more comfortable saying that if I can try the service first. Unfortunately, Vurb is still in closed beta.

Like Vurb, feecha is an aggregator, so there are insights I can share. They will inevitably face some of the same problems we faced.

Read Full Article

So TechCrunch Disrupt is going on right now in New York. One of the six finalists of the event’s competition is Mink, founded by a Harvard Business School graduate. I love her idea — DIY cosmetics from a printer — and if I had money to invest, I’d write her a cheque.

But. She had an epic fail in her presentation that would have been embarrassing for any person, much less a Harvard Business School alumnus.

Read Full Article