A couple days ago, we referenced a comScore study on mobile apps. Since then, more articles about its findings are surfacing. Quartz has an overview of the top 25 most used apps by US consumers. Highlights:
- Facebook is unsurprisingly the #1 most used app
- Pandora is surprisingly #5…no Spotify
- Google is the top mobile app publisher
- Facebook Messenger is the top messaging app, ahead of Snapchat, Skype and Kik…no Whatsapp, no Google Hangouts
- No games made the overall top 25
The study also breaks down popularity by age segment, which The Atlantic graciously provided. Highlights:
- Facebook, Youtube and Pandora are universally popular
- The younger, the more popular is Instagram
- Older folk use Facebook Messenger more than Snapchat or Kik
- Email didn’t make the top 10 for 18-24 year olds