one plus

Xiaomi and OnePlus proved that it is possible to start a successful smartphone company, even with limited resources. Here’s their strategy in a nutshell:

  1. Create a compelling product for tech enthusiasts
  2. Sell it direct as a loss leader
  3. Limit production to create scarcity
  4. Build awareness and demand
  5. Sell profitable related products and services
  6. Scale production once component costs drop

Small Chinese companies like Xiaomi and OnePlus were able to create markets even while competitors like Apple and Samsung spend billions in advertising their smartphones. Their success is a blueprint for others to follow, whether you’re running an established smartphone company or starting one.

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Have you read our review of the OnePlus One yesterday? If you haven’t, please do!

I wasn’t blown away by the software, a modified version of CyanogenMod built specifically for the OnePlus One, when I first experienced it. After some tinkering however, I got the phone just the way I like it and now I’m in love. So today’s follow-up post is about those customization decisions. Yes, this is another excuse to geek out, but what’s a blog for if not to do that?

This is not a complete list by any means — the amount of customization possibilities are endless — but these are the 9 changes I recommend to get a great experience with the OnePlus One. I’d go so far as to say that without these 9 changes, the OnePlus One simply isn’t very good.

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I had an HTC One before it was unfortunately stolen out of my gym bag. I needed an Android phone, didn’t want to spend much on a replacement as I already carried an iPhone 5S and so got the inexpensive Moto G. An excellent phone for the amount I paid.

Price was certainly an important variable, so when the One Plus One was revealed it caught my attention in a big way. This is a phone with the internals of a Samsung Galaxy S5 but with the amazing price of $300. Wow! The company can’t be making much money at those prices.

But if it’s too good to be true, that’s probably because it is. In the case of the One Plus, the problem is that it’s almost impossible to actually buy.

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