nvidia tegra k1

Congratulations to Ashwin, Aniela and Jesus (!) for getting the three OnePlus One invites. Gentle reminder that invites have a time limit, so please place your orders before they expire. Once you get your phones, check out my nine suggestions for improving usability.

With that announcement out of the way, it just occurred to me who should adopt OnePlus’ marketing strategy: Microsoft with the Surface 3. To recap, the OnePlus One strategy is to sell flagship devices to tech geeks as a loss leader to generate hype and demand (see here for the blueprint).

I don’t think the Lumia is a good fit for this strategy as consumers won’t have an easy way to compare the value of a Lumia to an iPhone or Android, so its ability to act as a loss leader is limited. But that restriction doesn’t apply to the Surface, which competes with 300 million PCs shipped every year.

Microsoft should create a Surface 3 that is priced aggressively: one with a beastly Nvidia Tegra K1 chip, pen digitizer, Surface Pro 3 display, and a thinner and lighter profile than its predecessor.

Charge $199 for this device. With Office included.

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