notifications

Lots of really good stuff at Google’s I/O conference.  I’m sure we’ll be delving into Android L and other announcements in more detail in the coming days, but today I’m shooting from the hip and unpacking what caught my attention.

If you haven’t watched it already, see the gargantuan 3 hour keynote here:

My most immediate reaction is “Wow.”  Google is killing it.  Android extends its lead over iOS and Microsoft is way behind in the rear view mirror.

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When Facebook first started, the homepage was essentially your profile.  You navigated by viewing a friend’s profile; and then a friend’s friend’s profile and so on.  Facebook was about jumping from one profile to another.

Then Mark Zuckerberg debuted the news feed.  Instead of having to check each person’s profile to see what’s new with that person, your friends’ updates were all pooled into one page.  People then consumed the news feed regularly, and only visited an actual profile when they wanted to go in depth on a person.  This was a fundamental shift in how people used Facebook and it’s hard to imagine going back the old way.

Profiles are static while the news feed is dynamic.

Profiles are “what is” while the news feed is about “what’s changed.”

Profiles are X, the news feed is ΔX.

I hope this distinction makes sense, because I’m about to apply it to mobile phones.

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