Google announced three new devices today: the Nexus 6, the Nexus 9 and Nexus Player. Of the three, I predict the Nexus Player will yield the greatest influence.
The Nexus 6 looks like a good phone but it now has a $650 price, which means it competes with all the other flagship phones. Chinese manufacturers like OnePlus and Xiaomi continue to offer the best performance-to-price ratio on the market.
The Nexus 9 wants to be a productivity device with its detachable keyboard, but its 9-inch display is simply too small for it to be a capable laptop replacement. It might fill a niche, but it won’t be the converged device I’m looking for.
Of the three Nexus devices announced today, the Nexus Player is the most interesting. It will compete with other streaming boxes like Roku, Apple TV, Fire TV, WD TV, Boxee, et. al., but that’s the boring part. Where the Nexus Player has the potential to disrupt its competitors is in games, which Google is taking seriously enough to launch a dedicated game controller. Android’s already extensive game library will be the Nexus Player’s differentiator. Apple TV, your move.