The results in summary according to Digital Trends:
Following up from the Spring 2014 ‘Taking Stock With Teens’ study created by Piper Jaffray, the Fall 2014 edition of the study was published this week with a particularly harsh outlook for social networking giant Facebook. When teens were asked what social network they typically use, only 45 percent responded with Facebook. That’s down from 72 percent responding Facebook just six months ago.
Alternatively, Instagram grew in popularity with 76 percent responding in the affirmative. In addition, sites like Twitter, Pinterest, Tumblr and Reddit pulled in similar numbers as the last study. Only Google+ plummeted with Facebook, dropping from 21 percent in Spring 2014 to just 12 percent in the Fall study.
The story makes it seem like Facebook is on the way out but I have a different take. It’s not helpful to view any particular app from a “one to rule it all” perspective — though it may have started that way — because people have learned to use each service in a different way. Facebook doesn’t compete directly with Instagram even though both are on the surface social networks.