messenger

The results in summary according to Digital Trends:

Following up from the Spring 2014 ‘Taking Stock With Teens’ study created by Piper Jaffray, the Fall 2014 edition of the study was published this week with a particularly harsh outlook for social networking giant Facebook. When teens were asked what social network they typically use, only 45 percent responded with Facebook. That’s down from 72 percent responding Facebook just six months ago.

Alternatively, Instagram grew in popularity with 76 percent responding in the affirmative. In addition, sites like Twitter, Pinterest, Tumblr and Reddit pulled in similar numbers as the last study. Only Google+ plummeted with Facebook, dropping from 21 percent in Spring 2014 to just 12 percent in the Fall study.

The story makes it seem like Facebook is on the way out but I have a different take. It’s not helpful to view any particular app from a “one to rule it all” perspective — though it may have started that way — because people have learned to use each service in a different way. Facebook doesn’t compete directly with Instagram even though both are on the surface social networks.

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Facebook is in the press lately because the company is forcing users to communicate with friends through a separate Messenger app instead of the main Facebook app. The former is #1 on the app store but people are rebelling by slamming it with 1-star reviews. Privacy is also a common rallying cry, the accusation being that the app is too aggressive with permissions.

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Nobody likes to be forced to do anything, so it’s not surprising to see people react negatively. Many are still wary about online privacy, even as it is an increasingly illusory concept.

We think those knee jerk reactions are overblown. Facebook Messenger is a decent product and it’s no more aggressive in its privacy policies as other messaging apps.

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