Mac computers have been steadily eating away at Microsoft’s share of the PC market the past few years; enough so that Panos Panay appointed the MacBook Air as the Surface Pro 3’s competition. As PCs become increasingly lifestyle products, the Mac will continue to gain share.
When we say Macs are amazing, you’re probably thinking about its sexy look and premium finish; it’s proprietary software; it’s reputation for reliability (sometimes undeserved); the slick commercials; the aspirational Apple brand; or perhaps even unwarranted PR hype.
But you’d be wrong. The most amazing thing about the Mac isn’t all those things, things that drive market demand; it’s Apple’s peerless ability to convert demand into profit. And that’s about good old fashioned operations.