In yesterday’s post, we referenced the interview with Best Buy CEO Hubert Joly:
The tablets boomed and now are crashing. The volume has really gone down in the last several months. But I think the laptop has something of a revival because it’s becoming more versatile. So, with the two-in-ones, you have the opportunity to have both a tablet and laptop, and that’s appealing to students in particular. So you have an evolution. The boundaries are not as well defined as they used to be.
The line between tablet and laptop have indeed blurred. People are increasingly using tablets and laptops for both work and play. Going forward, I believe the most meaningful market segmentation is not one based on devices (phones, tablets, laptops, desktops), as we tend to do today, but by screen size (2-inches and below, 3- to 6-inches, 7- to 9-inches, 10- to 13-inches, 14- to 17-inches, and above).
From those lens, the positions of the three incumbents — Apple, Microsoft and Google — look different. Apple doesn’t seem as strong; Microsoft still has a chance; and Google just needs to extend its disruption upwards.