kindle

Since forever, smartphones and tablets were banned from flights despite a total lack of evidence they posed any danger. The US and UK came to their senses recently and lifted that restriction, while the rest of the world is still stuck with flight attendants badgering passengers to put their electronics away.

Everyone has a story. I remember one stewardess — really, a bully — stand and watch me not just put the phone on airplane mode, but actually power it off. I tried explaining how there was no evidence using electronics (especially while on airplane mode) was bad. I don’t remember what she said back exactly, but I do remember the spit flying everywhere and high decibel levels.

All the while, my buddy next to me was giggling under his breath while his Kindle stayed open. The flight attendant hadn’t realized that e-ink display was also an electronics device as she went nuts over my iPad.

With the rule change in place, I wonder if that stewardess ever thought back to our pleasant exchange.

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“You have to be in mobile,” venture capitalists will instruct you.  “We have to be in mobile,” tech giants like Facebook, Microsoft and Yahoo will echo.  Obviously, it’s because we’re living in a mobile-first world.

Yet, becoming the next Instagram or Snapchat is insanely difficult and increasingly so.  A hit app is a rarer unicorn than a hit website.  Why?  Unlike websites, apps aren’t linked to each other; you can’t click on a link to discover a new app, you have to purposefully search and download it from the app store.  Then you have to learn how to use the app before finally getting some value out of it.  Some apps — especially on Android but even from bluebloods like Facebook — behave badly and mistreat your phone’s battery or privacy settings.

The result of the above is that, according to Nielsen, most people use only 30 apps on their phone.  What are the chances your mobile app can make a person’s top 30?  Let’s break down how difficult a threshold that truly is.  What are the 30 apps you’d typically use?

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