Meredith Levien, the executive vice president of advertising for The Times, dropped a mini-bombshell yesterday at the American Association of Advertising Agencies’ public relations forum.

She said that in some cases, ad-sponsored posts have done better than traditional news stories. Ouch!

It’s yet another nail in the coffin we all suspected we were already buried in: quality does not always equate with popularity. Sometimes people don’t really care about serious reporting all that much.

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