Old time iPhone users, “I told you so.” If I got a dollar every time an iPhone enthusiast told me a 3.5-inch display is the perfect size, and then of course, a 4-inch display, I’d be beaching in the Maldives by now.
Pocket is seeing huge shifts in usage with the iPhone 6 and especially with the iPhone 6 Plus. iPhone users who had an iPhone 5 or 5S and then got an iPhone 6 Plus read an astonishing 65% more articles on the bigger (and better) phone.
Consuming on the iPhone 6 Plus is so good, iPhone users are using their iPads dramatically less. With the puny iPhone 5S, people consumed 55% of the time on the iPhone and 45% on the iPad. Then those same people upgraded, and now they consume 80% of the time on the iPhone 6 Plus and only 20% on the iPad. With a phablet, there is much less need for a tablet.
iPhone 6 users also saw a similar usage bump, just in smaller amounts relative to its superior sibling.