As expected, according to IDC, iPad sales declined 13% year-over-year while the tablet market grew 7%. That’s bad for Apple. Part of it is the longer replacement cycle; another is that iPads are not competitive with “good enough” Android tablets that cost substantially less. But this is a story we’ve explored before on the Cornerplay.
What’s more interesting is Windows 2-in-1 hybrid devices, which IDC reports at 4% of the market while pure Windows tablets are just 0.6%. That means 2-in-1s are 87% of all Windows tablets.
While those are tiny numbers, Windows tablets grew 67% in an environment where iPads actually declined. IDC expects this forward momentum to continue, and for Windows to achieve 11% market share by 2018.
What do we think? Predicting technology is like trying to thread a needle on top of a speeding train, but we’re up for the challenge.