The extraordinary thing about Macs is its ability to convert sales into profit — no other computer manufacturer does it as well as Apple. For every $100 worth of computer that Apple sells, Apple makes $19 of profit whereas competitors are lucky to make $4. That’s more than 4x the margin, which is amazing.

PC makers feel the sting, but Macs still comprise less than 7% market share so Microsoft hasn’t felt the same kind of pressure. The Redmond company soon will, however. In Apple’s latest quarterly report, Macs grew 21% compared to the previous year’s quarter, over a time when the overall PC market is flat. Apple hasn’t done as well since 1995.

Apple has traditionally focused on the high end market; but more and more, Apple has been willing to compete in the middle. That’s why Apple is still selling the the non-retina MacBook Pro, the original iPad mini and the iPhone 5C, even though those products aren’t likely to garner the same high customer satisfaction scores that Tim Cook often brags about.

While Mac units shipped grew 21%, revenue only grew 18% — evidence that the average selling price of Macs sold has declined. This is a signal that Apple intends to grab market share.

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I’m watching WWDC right now with Apple on my mind. Apple has built some amazing devices and a sterling reputation. It’s mostly deserved, but there are exceptions and unfortunately my start-up is living one of them.

In the last three years, we’ve purchased two iMacs and four MacBook Pros. Guess how many of them had device-breaking hardware failures?

One iMac, which thankfully occurred early enough that we got it exchanged.

Two of the four MacBook Pros. One just died today, thus this post, and the third is apparently on its last legs.

That’s 3 out of 6 Apple computers.

That’s a 50% failure rate.

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