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One of the big smartphone trends this year is the “selfie” phone. HTC, Lumia, Sony, Huawei and many others all have at least one marketed that way.

I suspect that my initial reaction is like many of yours: scoffing dismissal. I’m now a convert however, and completely understand why this market might actually be large.

Sure, apps like Snapchat and Bolt encourage quick shots as ways of communicating, so the front facing camera is more valuable.

But it’s more than that, and it all comes down to this one tool: the selfie stick.

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Some time ago, we wrote the following about the upcoming ecosystem war, which will be delineated by display size:

At this screen size, productivity is possible and most consumers will want to do some work with such a device. I’m seeing more people purchase keyboard covers for their iPads; and of course, 2-in-1 PCs address this segment as well. Going forward, no device in this [10- to 13-inch display size ] category will be purely about consumption or purely about work — consumers will expect to do both on a device this size. That is why Google acquired QuickOffice; Apple is rumored to debut a 12-inch iPad Pro soon; and why Microsoft is desperately courting developers to create for consumers.

Apple and Google seem to agree. With tablet sales leveling off; the 12.9-inch iPad Pro expected to launch soon; and Google and HTC developing a keyboard cover for the new, 9-inch Nexus; Apple and Google are moving into Microsoft’s traditional stronghold of devices designed for work.

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The HTC One is one of Android’s best phones — it came second in our list of recommended flagship phones — and it is now available for Windows Phone. Windows Phone 8.1 is a mature platform and mostly on par with iOS and Android, and now it also has top notch hardware. The HTC One for Windows Phone is cheap too at $100 on contract in the US.

Unfortunately, it won’t be enough. This fair review from the Wall Street Journal sums it up best:

In the smartphone market, people tend to join in the biggest crowds. By the time Microsoft got its act together, the masses had chosen sides between iPhones and Android phones. For most, a switch would be like being uprooted from a comfortable home for a comfortable home across the street—it just isn’t worth it.

Microsoft probably has only two plays left before Windows Phone is dead for good. Maybe three: making Windows Phone free, utilizing apps from Windows 9 “Threshold” and waiting for web apps to become mainstream. But really it’s just two.

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Recently, an angel investor asked me to provide advice to a start-up in which he was the sole investor. I researched the space and came to the meeting with a hypothesis on why they weren’t doing well: the product was bad; they scaled too quickly, at one point with 50 people at the company; tried to do too many things, etc.

The founder, investor and I met up at Starbucks and after a couple hours discussion, the investor shocked the entrepreneur and me by declaring that — based on what he just heard — he’s going to liquidate the company. Wow! He later clarified with me that he was already thinking it, and wanted to get my input before he made a final decision.

I just hope I don’t cross paths with the entrepreneur…or if I do, to make sure there are plenty of witnesses around in case he decides to take violent revenge!

I share this story because something in the news about HTC’s new business unit, HTC Creative Labs, which created apps like the ZOE on HTC One, caught my eye.

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