hackers

Lizard Squad is pissing me off. First, because I couldn’t play Destiny or go on the PlayStation Network for several days because the hacker group launched DDoS attacks that brought it down. Second, because it appears at least one or them did it for money, and small money at that.

According to The Guardian, Lizard Squad launched Lizard Stresser, a service that can be used to take down any website or network for only $6, upwards to $500. The attacks on Sony and Microsoft were supposedly a “huge marketing scheme” for this DDoS service.

How…incredibly short sighted. $6?? A good coder can earn so much more doing something legitimate. The world is your oyster and the best thing you can do is charge peanuts to do evil?

The thought of every Dick and Jane spending just a few bucks to cause havoc over the smallest slight is disturbing.

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My strategy professor from business school once said that if you left your company’s strategic plan on the bus and a competitor discovered it…and you were then screwed, it was a bad strategic plan. I completely agree.

A great strategy is one that’s unique to your company. For Apple, it’s a commitment to simple designs that cater to the every-person, and to deliver integrated, vertical experiences even if that means basic feature sets. Everyone knows this, but only Apple can be Apple. Only Apple has a large, loyal fan base that absolutely trusts Apple’s product taste and are willing to always pay for it. Only Apple can attract the best talent without needing to pay top dollar for them. Apple’s war chest means they’re able to tightly control their supply chain so competitors have a hard time matching its product quality and profit margins.

Elements of Snapchat’s strategic plan were leaked in the recent hack of Sony Pictures, and so I was surprised to read a very emotional reply from the CEO of Snapchat, Evan Spiegel.

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