game console

Xbox’s Japan chief resigned recently due to lackluster sales of the Xbox One in Japan. Only 39,000 units were sold to date; 24,000 of which at launch. That’s horrible.

When it comes to console games in Japan, Microsoft needs to realize it is David not Goliath. Microsoft can’t fight Sony head-to-head, sword-to-sword in Japan. It needs to go guerilla warfare and use a slingshot.

Here’s what I would do if I was chief of Xbox Japan:

Scale back operations. Forget the huge office, the army of people, the national distribution networks. Xbox Japan should think like a start-up and go lean. This will allow them to shift resources to initiatives that actually work, instead of pouring money into hopeless battles.

Embrace the outsider identity. Position Xbox as anti-establishment. Make fun of regular Japanese people who only play regular Japanese games. Paint the Playstation 4 as conformist — you probably wear a suit and bow a lot if you have the Playstation 4. The Xbox One, on the other hand, is about being free. About giving the middle finger to the rigidity of society; basically, American values. 🙂

Read Full Article

Ben of Stratechery posted an interesting article about how Apple TV can disrupt the game console market.  It’s insightful and I highly recommend you read it; then come back here for my take.

I have two areas of push back:

  1. The high end games market is still largely mainstream and still growing
  2. The low end market already exists and is already well served with mobile phones, tablets and previous generation consoles

Apple has a chance to disrupt Sony and Microsoft, but it won’t be through the Apple TV.  Casual gamers won’t purchase a new device for games they can already play on existing devices.

For Apple to make inroads to gaming on TV, it should be via a Chromecast type device that connects the iPhone or iPad to the TV plus a controller.  Price all that for $60 and Apple can disrupt Sony and Microsoft.

Read Full Article