I had written a few days ago about how Microsoft took customer feedback too much to heart with the Xbox One, which resulted in an E3 showing that was too focused and none too exciting. It’s only fair that I now point to where Microsoft has used customer feedback in exactly the right away.
Gabe is a comic book artist at Penny Arcade. He went on Microsoft’s radar after he wrote a glowing review of the first Surface Pro; possibly the most positively influential of all the coverage given to Microsoft’s first gen device. As a comic book artist, the Surface Pro’s thin-and-light tablet form factor and pen were transformative. Not surprisingly, he liked the second version even more.
So the Surface team was likely looking forward to getting his reaction to the Surface Pro 3, which is a giant leap better than its predecessors. Except, Gabe had a few major problems with it and posted a less-than-glowing review.
So Microsoft did the right thing and tried to learn what went wrong. Check out Gabe’s remarkable update here. Read it and mosey back.