flappy bird

The creator behind the enormous hit Flappy Bird recently released its spiritual successor, Swing Copters. So how’s it doing? Apparently, very well on iOS, currently ranking #2 overall on the US app store. Surprisingly, it’s not faring as well on Android, at #299 overall and actually a decline from a peak of #176 on the US Google play store.

Is this another sign iPhone users are more clued in? Or are there simply better alternatives on the Google play store? Given the enormous attention Flappy Bird and the mainstream press coverage Swing Copters both received, I would guess the former.

So is the game any good? Swing Copters retains a lot of Flappy Bird’s charm, the only question is whether you still find a game like Flappy Bird charming.

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I’ve resisted writing about Yo because, well, it’s a dumb app and I didn’t want to give it more PR than it already got.  You can use the app to send a Yo message to a friend.  Aaaaand…that’s it.  The app took one developer 8 hours to make.

Even Apple thought the app was stupid.  According to this excellent Business Insider’s article:

Yo launched quietly on April Fools Day, but Apple rejected its App Store application. Yo lacked substance, Apple argued. The pair fought back and defended Yo’s simplicity. Eventually, Yo was published.

And yet, today, over 500,000 people are using Yo.  The app reached #4 on the US iTunes app store and raised $1.2 million in funding.  Supposedly, they could have raised a lot more money if they wanted to.  Argh!  And what’s worse — Yo has even spawned copycats.

The tech industry can be a bit of a joke sometimes.

Yo is a marketing gimmick that people latch on to because using something really dumb can be really funny, and for many that’s real value.  I get that.

Yo isn’t even the first to hit humanity’s ironic goldmine.  Make it Rain and yes, Flappy Bird are two other examples.

As an industry outsider I’d find this app’s success hilarious.  Not so much as an insider, working hard to get our own app noticed.