The new Foursquare 8.0, just released today and after unbundling, is of particular interest to me as it was basically what feecha versions 1 and 2 tried to do starting from two years ago. Feecha had a broader scope: it wasn’t just about food and places but about news, events and activities too. Our implementation was also a lot less structured with a feed approach, instead of the lists and directories you see in Foursquare.
The similarities are there: Default content is about what’s around the user. Users’ experiences were personalized by who they follow and what interests (i.e. tastes on Foursquare) they have. They get alerted when something relevant and interesting is nearby without needing to open the app. Foursquare’s “Tips” section was basically our main news feed and you level up (i.e. expertise on Foursquare) when people appreciate your contributions.
Sadly, we gave up on that ambition when it came to version 3 because of one key reason: we just couldn’t get enough good data. We relied on users to create useful content and that proved exceedingly difficult. Foursquare 8.0 — at least for food and places, and with their archive of 55 million tips — is executing that vision a lot better than we could.