feature

A good friend asked for my feedback the other day for his start-up, still in stealth mode.  It’s a finance website with lots of cool ideas, but I thought the website and especially the homepage was a bit of a mess.  (He agrees.)

Given a choice between one big feature or many small features, it’s better to have one big feature.  You don’t want to be the product that can do lots of little things but nothing great enough for users to remember you by.

People don’t have the energy or desire to understand your product’s nuances; they need to be grabbed right away with that one thing they must know about you.

My friend’s website has a lot of useful tools and interesting content, but it wasn’t well packaged.  You don’t know what you’re supposed to do when you first visit it.

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