email

Inbox is a new mail client that The Verge calls “a total reinvention of email from Google.” Which is a bit of an exaggeration, but does demonstrate the excitement many in the tech press have for it.

Inbox is invite only for now; fortunately, Google sent me one and I’ve been using it exclusively the last few days.

How is it? There’s a saying in South East Asia: “Same-same but different.” Countries here have many similarities — ingredients used for cooking, the mix of urban sprawl and vast farmlands, the laidback, friendly culture — but each country has its own twist on things.

Inbox won’t change your life. It’s a pretty client with a few interesting ideas that are more incremental than revolutionary. The potential is certainly there for something truly new and for now, it’s same-same but different.

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Today we review something you probably already use: Gmail, but in a specific context. Let me explain.

I have active Gmail, Yahoo and Outlook accounts as well as three IMAP accounts from my start-ups. If you’re an entrepreneur, you probably have a similar set-up. I used Outlook to manage all these inboxes.

The problem was that spam became uncontrollable, specifically for my three IMAP accounts and for Yahoo. I tried putting spam assassins on the server level; local filters on the local level; all for naught. I continued to get abused by Viagra pills, Nigerian despots, lonely women and all the other clever variations spammers use. It was overwhelming.

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