disrupt

Technology needs to be more like anti-lock brake systems in cars, which do exactly what we need them to do, when we need them, without us realizing they are even present…We don’t have to mess with it. We just say here’s what we want. When technology reaches that level of invisibility in our lives, that’s our ultimate goal. It vanishes into our lives. It says: ‘you don’t have to do the work, I’ll do the work.’

That was Google X leader Dr. Astro Teller speaking at TechCrunch Disrupt about that “wonderful technology moment” when artificial intelligence makes decisions for us invisibly in the background. Google X is the moonshot division in Google pioneering driver-less cars, which makes Teller’s comment especially interesting.

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The winner of this year’s TechCrunch Disrupt New York is Vurb. First, please watch the start-up’s finalist pitch. Done? Impressed?

I can see Vurb working on the web, though I’d be more comfortable saying that if I can try the service first. Unfortunately, Vurb is still in closed beta.

Like Vurb, feecha is an aggregator, so there are insights I can share. They will inevitably face some of the same problems we faced.

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So TechCrunch Disrupt is going on right now in New York. One of the six finalists of the event’s competition is Mink, founded by a Harvard Business School graduate. I love her idea — DIY cosmetics from a printer — and if I had money to invest, I’d write her a cheque.

But. She had an epic fail in her presentation that would have been embarrassing for any person, much less a Harvard Business School alumnus.

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