coverage

There’s a social network called Ello that’s buzzing. I’m not sure why.

Ostensibly, it’s because it’s seeing rapid growth, though no one can cite actual numbers. The narrative is that some are unhappy of Facebook requiring real identities, and so are migrating en masse; mostly from the LGBT community according to the Washington Post. People are migrating to Ello because, unlike Facebook, the social network doesn’t require real names.

Hmmm.

You know what other social networks don’t require real names? Google Plus, Twitter and Instagram. Which are just a little more well known than Ello. The point is that if all people wanted is a social network which doesn’t require real names, there are plenty available.

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In just 24 hours, Apple will hold their much anticipated event in which they are expected to announce the iPhone 6 and iWatch. I’ll be right there watching the live stream and will post about it. It’s going to be an exciting day. I’m excited.

But.

What I don’t get is the endless amount of coverage and last minute speculation. And from respected publications too. Going by just a selection of Techmeme headlines the past 48 hours:

“iPhone and ‘iWatch’ NFC payments to use tokenization technology, preferred by banks for its security benefits.”

“5.5-inch iPhone 6 may run landscape apps with more productive iPad-like interface.”

“What to expect from Apple’s September 9th event: new iPhones, wearables, iOS8, more.”

“Apple’s wearable will come with an App store; Facebook and several other big developers already have access to a pre-release SDK.”

May run. Sources say this. What to expect. Yadda yadda.

Really guys??

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