cornerplay

Dear Cornerplay readers, happy new year! Here’s hoping your 2014 was great and that 2015 will be even better.

When I first started this blog in May last year, I just wanted an outlet from the daily grind of entrepreneurship — a chance to flex my fingers and create something that I can complete daily, as opposed to products that take months to build and launch.

I love writing this blog. There have been times when posting daily has been an incredible challenge — because life and work can take a toll sometimes — but on the whole, this blog has been a source of joy and positive energy.

Thank you for your readership, and thank you for contributing that bit of energy in my life.

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When the Cornerplay turned 100, I highlighted my 22 favorite posts. It feels much too soon to do that again, so for this milestone, will instead share what I’ve learned.

Google is king. That’s been the biggest surprise for me so far. The Cornerplay is syndicated weekly on TechSpot and e27 — two fine publications — primarily because as a casual writer, my objective is to be read. Yet, the largest referrer of traffic by FAR is Google. Nearly 27% of all traffic came from Google search and the next largest is 6%.

For example, Googling “the credit card information is not valid. please check your entries carefully.” will get you my article about Sony’s epic failure to process payments on PSN as the top result (as of this writing). I guess I’m the only person who wrote about it outside of forums and the like. It suggests long tail topics — especially those about consumer pain points that aren’t addressed — can generate enduring traffic from Google.

It’s depressing if you think about it. For publishers, it’s no longer about building an audience who loves your content and checks in everyday, even if via RSS or Twitter. That path takes a lot of time and money. No, if you want to become a business, it’s about getting Google to like you and send you traffic. Or becoming click-bait central and relying on Facebook to go viral.

That’s if you’re in the game of building traffic. Fortunately, I’m in the game of writing about whatever is interesting, so I can speculate what winning might require and then proceed to ignore it. Nevertheless, here’s more about the Cornerplay, 200 days in:

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It’s been 100 days since we started the Cornerplay. Wow! Time flies. This blog started out as a hobby, a creative outlet away from work, and I hope to keep it that way.

It was hard sometimes to maintain the discipline to post everyday. On average, each post takes two hours to write and so my nights have been consumed by this blog. I don’t watch TV any more, but that’s probably a good thing.

The Cornerplay has reached over 10,000 readers, which doesn’t sound like a lot until you consider it’s the 10,000 best looking people on the planet. Every single one of them reading this awesome blog. And somewhere along the way you helped us pick a logo.

Today, The Cornerplay is syndicated via two weekly columns: every Thursday at TechSpot, a leading tech publication with 4 million readers; and every Monday on e27, Asia’s leading technopreneur website. I’m honored to be affiliated with these two fine publications.

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Note: This was our last post while on Medium.

I can’t add a new story on Medium with Internet Explorer or any mobile browser. That’s a problem, especially as I currently travel with a Surface 2, iPhone 5S and a Moto G.

Not being able to submit a story while travelling is exceedingly difficult when the objective is to post once a day. So, that’s almost a deal breaker.

But the actual catalyst for leaving is Medium’s philosophy for organizing content. Specifically, how Medium recommends what story to read next.

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You don’t know Shane Battier? Then you have to read this seminal piece about him by Michael Lewis on the New York Times. It’s worth reading no matter your interest level in basketball.

The Cornerplay aspires to be to tech blogs what Shane Battier is to basketball. Battier may not be the most athletic or talented player in the NBA, but he is a winner everywhere he goes. Part of his success is due to hard work, preparation and intellect.

He is the rare, analytical professional basketball player who studies in-depth scouting reports; the kind of player who knows Kobe Bryant’s worst shot is the dribble left, 18-foot pull up jumper. And defends him accordingly.

The kind of player who knows the best jump shot statistically is the open corner 3 — the corner play — and who makes it a priority to take that shot.

This blog is about finding the corner plays of the tech world. Uncommon observations, contrarian insights and hidden truths, once per day.

But it won’t be all cut and dry. We will have fun here too. Like basketball, tech is a passion.

Here are five stories on the cornerplay we’re particularly proud of: