Instagram is now used by more people than Twitter. Let’s talk about why. This post is a continuation from yesterday’s, which explored the evolution of how Twitter is used.
Twitter is great for getting news and opinions about the things you’re interested in. For example, Marc Andreesen is a fantastic person to follow if you’re interested in technology and business. Finding those people, however, is hard.
Instagram’s appeal is more immediate and more universal. It’s easier to create and find good content on Instagram, better for conversations and great to use with friends.
Getting “into” Twitter is difficult. I love my friends, but I don’t care about what they do on a real-time basis. I also love Duke basketball, but few Duke basketball players are actually interesting enough to listen to on Twitter. Finding great content on Twitter is hard.