consulting

Google is a smart company and Sundar Pichai is a smart man.

When Android One was first announced at Google I/O, I didn’t fully understand what the program did. New details have emerged in a BBC article, and I have to say, it’s genius.

I’ve consulted for an Indonesian company before interested in launching its own tablet. It was not an easy process. They had to meet many potential vendors in China, test an endless list of components and spend a lot of time haggling over price. Even then, prototypes were often disappointing from a price-to-performance ratio point of view. It was a huge management challenge, especially for a company whose strength is marketing and distribution.

The Android One program makes all that easy.

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Recently, an angel investor asked me to provide advice to a start-up in which he was the sole investor. I researched the space and came to the meeting with a hypothesis on why they weren’t doing well: the product was bad; they scaled too quickly, at one point with 50 people at the company; tried to do too many things, etc.

The founder, investor and I met up at Starbucks and after a couple hours discussion, the investor shocked the entrepreneur and me by declaring that — based on what he just heard — he’s going to liquidate the company. Wow! He later clarified with me that he was already thinking it, and wanted to get my input before he made a final decision.

I just hope I don’t cross paths with the entrepreneur…or if I do, to make sure there are plenty of witnesses around in case he decides to take violent revenge!

I share this story because something in the news about HTC’s new business unit, HTC Creative Labs, which created apps like the ZOE on HTC One, caught my eye.

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