complexity

Have you heard of Color? It’s the start-up that raised a staggering $41 million without a product. Unfortunately,  that capital didn’t translate into a hit and Color soon folded.

Clinkle could be the next Color. Clinkle raised an amazing $30 million, also on the back of concepts and not actual product. Unfortunately, that capital didn’t translate into a hit and…Clinkle is now pivoting.

TechCrunch has a story on the pivot, now called Treats, and it basically sounds like a debit card with rewards you give to your friends. I use the word “basically” because I’m still confused by the mechanic, despite TechCrunch laying it out in point-by-point form.

That’s got to be worrying for Treats.

People are busy and have enough problems; most won’t learn something new that’s complicated when there are already so many good alternatives.

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