communication

When people think about ranking social networks, it’s usually Facebook #1 and Twitter #2. Well, there’s a new #2 in town and that’s Instagram, who with 300 million monthly active users recently supplanted Twitter’s 284 million users.

Twitter was a compelling solution to a problem few understood. I’m not a big Twitter user by any means, but I’ve kept close tabs on it ever since its debut on SXSW, and my own understanding of Twitter has evolved a lot over the years.

Like most, I didn’t get Twitter the first time. It felt like a feature Facebook already had in status updates. Moreover, did I really want to know that people were doing on a real-time basis? Having lunch or going to the gym or feeling sad?

I soon realized it was a precise way of getting updates of only the people you’re interested in, which was/is different to Facebook’s algorithmic approach of getting updates from all your friends — who you may not actually be interested in following on a real-time basis. That was my first take on Twitter’s purpose.

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Ten years ago, when Microsoft had more than 90% control of the computer market, they were handcuffed in how they can innovate Windows due to anti-trust concerns.  Some things were already obvious even for Vista (at least to me while I was there): native security, centralized app store, collaboration, etc.

The reality today is that Microsoft has merely 14% share of the larger devices market.  So Microsoft was finally able to build in security and an app store into Windows 8.  They misfired on the latter however by making it unpleasant for those living in the desktop world to download and use Modern apps; an error they are fixing for Windows 9.

Windows is in danger of losing relevance in today’s mobile world.  The brain trust in Redmond is busy figuring out how to catch up with Windows Phone, but it would be a great mistake to put Windows into maintenance mode.  Windows is still one of Microsoft’s greatest assets, and instead of fighting losing battles, they should be building more strengths unique to Windows.  Especially now that they don’t have to answer to regulators.

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