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This is the first post in a three part series about the Apple Watch, and why Steve Jobs would have done it differently.

The Apple Watch is something I’ve been anticipating — Apple is the undisputed opinion leader of the gadget industry and their entry legitimizes this nascent category. So I want to give it proper time and context, even if the first smartwatch I buy will probably be the Moto 360.

And yes, I do believe this is not the watch Steve Jobs would have designed – that’s not necessarily a bad thing. I’ll begin with something neutral Steve Jobs would have disapproved for his Apple Watch: two buttons.

The digital crown is smart. But the personal messaging button is not.

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