bolt

The results in summary according to Digital Trends:

Following up from the Spring 2014 ‘Taking Stock With Teens’ study created by Piper Jaffray, the Fall 2014 edition of the study was published this week with a particularly harsh outlook for social networking giant Facebook. When teens were asked what social network they typically use, only 45 percent responded with Facebook. That’s down from 72 percent responding Facebook just six months ago.

Alternatively, Instagram grew in popularity with 76 percent responding in the affirmative. In addition, sites like Twitter, Pinterest, Tumblr and Reddit pulled in similar numbers as the last study. Only Google+ plummeted with Facebook, dropping from 21 percent in Spring 2014 to just 12 percent in the Fall study.

The story makes it seem like Facebook is on the way out but I have a different take. It’s not helpful to view any particular app from a “one to rule it all” perspective — though it may have started that way — because people have learned to use each service in a different way. Facebook doesn’t compete directly with Instagram even though both are on the surface social networks.

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Instagram is testing their new app Bolt in Singapore, New Zealand and South Africa for iOS and Android, and I got my grubby hands on it.  Bolt is one-tap photo messaging, like a simpler Snapchat.  And you know what…I kinda like it, though I don’t know how defensible it would be as a business.

It’s attractive and single-minded.  There’s no confusion to the app’s purpose.  One tap to send a photo or video might not seem much different than say, Snapchat’s three taps, but surprisingly it’s increased the number of messages I usually send.  Maybe that’s because testing Bolt is top-of-mind, but I don’t think so.

One tap messaging feels so effortless — it’s easier than typing a text and yet can say so much more.  Sending dozens of photos and videos throughout the day to let someone know how things are going doesn’t feel like work.  With Bolt, it feels natural.

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