banner ads

Yesterday, I wrote how ads are a valid revenue model for online businesses, and not necessarily anti-consumer. Today, I write how display ads don’t even really work.

Intuitively, you know that to be true. How often have you actually looked, processed and clicked on an ad, much less act on it? Take those probabilities and divide them in half, because according to Google, only 44% of all display impressions were even seen by actual human beings.

The definition of seen is quite generous: at least half the ad’s pixels have to be viewable and for at least one second to be counted. So Google is counting even the ads that appear on the side that you completely ignore as you read the web page’s main body of content.

Under this definition of seen, ads that appear just “above the fold” (i.e. are viewable as soon as you arrive) and ads that are vertically long are seen more often.

Read Full Article

I was on TV today! It was a minor appearance on Channel News Asia, the region’s leading business channel, on Tech-Know, an excellent Tuesday morning show.

cna interview

I was invited to speak about Kiosked, a tech company out of Finland that’s raised $13 million in funding. One of its principle investors is Kaj Head, chairman of Rovio, which of course created Angry Birds.

Kiosked works with publishers as a way to monetize their content. The company overlays ads on top of websites’ images that act as virtual storefronts, featuring products relevant to that content.

Read Full Article