amazon

Fast Company has a fascinating article on Jeff Bezos and the Amazon Fire. It’s a great piece and worth the long length. Check it out and then come back here.

For those who don’t need the nuance, here’s the story’s bottom line: the Amazon Fire was Jeff Bezos’ baby. He micromanaged it like Steve Jobs, and made decisions unpopular with his team but which he pushed through anyway. One example is Dynamic Perspective, the feature that enabled the phone’s 3D effect, came at great cost and which customers didn’t end up appreciating.

The story is fascinating because it gets to the heart of intuition vs. data. Are great products born out of intuition and personal genius? Or out of market research, data analysis and testing? Microsoft is traditionally about the latter, and the one time they tried the former — Steven Sinofsky and Windows 8 — it wasn’t successful.

It appears that Amazon too tried to make that leap.

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Amazon surprised people with the Echo, a speaker you can talk to Siri-like and get information from.

It’s a cool, futuristic sounding idea, but I’m not sure it’ll work in the short-term. Siri and Cortana haven’t taken the public by storm yet and that doesn’t bode well for Echo. One key difference is that the Echo will always be present (in a given room), so you don’t have to pull out your phone and tap a button; you can just speak to it. Amazon hopes this lack of friction will be a game changer.

I’ll tell you why it’s not though, and that’s because I can do that already…with my Moto 360, which is always on me and has voice control, yet doesn’t work all that great.

Amazon might out-execute Google, but I have doubts. The $199 doesn’t help either. Still, I love fiddling with these kinds of gadgets, and will post a review if I ever get my hands on one. Video after the break.

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While I was researching my story about Chromebooks for TechSpot last week (a synthesis of stuff I’ve written before), I found this interesting article from OMG!Chrome!, a Chromebook enthusiast site.

It’s a strong argument that the people buying Chromebooks in retail and online aren’t normal people with low computing needs — they are in fact tech savvy people looking for a cheap second device.

Based on past articles, it might seem like I hate Chromebooks. Nothing of the sort. Thin clients like Chromebooks are the future and I can’t wait for us to get there. However, that future is still far away, and the amount of hype and coverage dedicated to Chromebooks today far exceed what it deserves.

An excellent device for your grandma? I think not. A companion device for gadget lovers? Sure, I get that. Chromebook’s simple nature and fast boot times can make a great experience for specific use cases.

But I wouldn’t recommend Chromebooks to “normal” people. If you think Windows RT or 8 are difficult to comprehend, Chromebooks are worse.

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The Cornerplay has made some crazy predictions we know, some of them involving Chromebooks. We’ve long argued that in comparison to Windows PCs, Chromebooks sell only because of price and that Microsoft’s efforts to lower the cost of Windows PCs will be effective.

Chromebooks are in the news again because HP is launching the Stream 14 for $200, a Windows laptop the press is designating as a Chromebook killer. This laptop will probably be powered by Windows 8.1 with Bing, a version Microsoft is providing free to OEMs in exchange for Bing as the default search engine. The Stream 14 has an AMD chip so it’s unclear whether the laptop will perform well, but it will probably sell well regardless due to price.

It’s not clear when the HP Stream 14 will launch, but we don’t need to wait that long to evaluate our argument that Chromebooks sell only because of price. Low cost Windows laptops have already been proliferating on Amazon, the place where advocates like to point to as proof of Chromebooks’ success. And those cheap Windows laptops are winning.

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I’ve wanted to write this for some time, but hadn’t because there was no solid data to back-up my assertions. I do now. This is about why I believe the future of tablets (and by extension, computing) is 15-inches in display size.

Let’s start with the origins of the modern tablet. The original iPad played such a strong role in shaping our perception of what a tablet should be, including a 9.7-inch display that we think of standard today. Apple arrived at that size because 9.7-inches was ideal given technology’s constraints at the time like weight, battery life and cost. It was the right size for 2010.

The iPad was never designed to be used primarily with one hand, unlike “mini” tablets of today. As Jobs demonstrated in his keynote, the iPad was meant to be used on the lap; or held with two hands; and only occasionally holding with one hand so the other can perform an action.

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