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Apple shared a few more details about how the Apple Watch will work — see this excellent Verge article for a good summary. The most interesting part is Apple’s intention next year to enable fully native apps on the watch. This does not necessarily mean the Apple Watch will work without an iPhone, but it certainly makes that a possibility. The question though is…why?

The way Android Wear and Apple Watch (in year 1 at least) generally works is that the phone does most of the heavy lifting while the watch is merely a display that also receives inputs. It’s not unlike thin client computing, where the cloud does the work and the thin client handles output and input. This arrangement makes sense, because then the watch doesn’t need powerful chips or enormous batteries to get a good experience. This controls costs too.

The weakness in cloud computing is that a fast, consistent connection is required. Fortunately, because the phone is usually always with you alongside the watch, and because connectivity is via Bluetooth, smartwatches don’t have that issue.

So why would Apple move to a future where watch apps are standalone? Is technology progressing so rapidly that streamed computing is unnecessary? That can’t be right. Smartphones haven’t yet crossed a threshold where performance gains are unnecessary, and smartwatches are way behind smartphones.

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Yesterday’s post talked about how Apple should execute a gaming-capable Apple TV.  Today, I’m putting my product manager hat on to sketch out in more detail what the end product can look like.  I don’t do it with a fanboy’s wishlist, but with what is realistic and practical for a good engineering team to achieve.

Be forewarned, this post is going to feel dense and maybe even boring if you’re not into this kind of thing.

On to gaming on Apple TV:

  • What it is exactly — streaming device plus controller
  • How it works — only show compatible content, with an interface similar to the current Apple TV and navigation by either controller or app
  • How much it costs — $45 to make, $60 to sell

If Apple makes the product I am proposing, it could disrupt the entire game console market that Sony and Microsoft are currently racing to win.

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