10%

Yesterday, I wrote about how difficult it is to make decisions based on either business analysis or product vision. It’s a tension most large technology companies struggle to balance.

Of all the leaders I’ve read about, Larry Page of Google seems to have the best approach to addressing that tension with his moonshots strategy.

A quick recap: “moonshots” in Google are projects that aim to achieve 10x improvements vs. say, 10%.  10% means you’re doing what everyone else is doing.  You probably won’t fail, but you won’t break new ground either.  To disrupt an industry, you need more than a 10% increment, you need a 1000% quantum leap.  The only way to do that is to re-think everything, re-examine assumptions everyone else forgot to challenge.

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