A couple days ago, we referenced a comScore study on mobile apps. Since then, more articles about its findings are surfacing. Quartz has an overview of the top 25 most used apps by US consumers. Highlights:
- Facebook is unsurprisingly the #1 most used app
- Pandora is surprisingly #5…no Spotify
- Google is the top mobile app publisher
- Facebook Messenger is the top messaging app, ahead of Snapchat, Skype and Kik…no Whatsapp, no Google Hangouts
- No games made the overall top 25
The study also breaks down popularity by age segment, which The Atlantic graciously provided. Highlights:
- Facebook, Youtube and Pandora are universally popular
- The younger, the more popular is Instagram
- Older folk use Facebook Messenger more than Snapchat or Kik
- Email didn’t make the top 10 for 18-24 year olds
Here are the set of charts for your perusal:
iFunny is actually an old app, released in 2011. It’s a curated feed of humorous photos with captions. It’s good for a minute long distraction, but I’m surprised it’s still popular.
Viggle is some sort of game based on watching TV. You “check in” while watching a show to earn points. Sounds a little lame, but maybe one of those apps you have to use to understand.
The fact that these two apps showed up in these rankings while Whatsapp is missing (currently #11 overall on the US Google play store) does make me question this comScore study somewhat. OK, a lot.